Master Class: How to use lean B2B ideas – with Étienne Garbugli

What if you validate an idea, and it still fails?
That’s what happened to Étienne Garbugli when he launched one of his first b2b startups.
“We [validated] the idea with true cold calls, a landing page, and surveys,” says Étienne, founder of Flagback and HireVoice. “We really focused on getting it right…

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